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NATIONAL SOCIAL SCIENCE JOURNAL

2017 Volume 49 #1

CONTENTS    
Culture, Brand-Personality Congruence, And Product Features:
Impact On Consumer’s Preference

Phani Tej Adidam University of Nebraska at Omaha
Jyothsna Mallela GITAM Institute of Management
Dale T. Eesley University of Nebraska at Omaha
1  
Zoot Suits and Racial Hysteria: The Sleepy Lagoon Defense
Committee and Wartime Rhetoric

Shirli Brautbar, Nevada State College
8  
Scientific Method of Research in Social and Human Sciences: The Practical Steps
John O. Kuforiji, Prince Mohammad University
Paulina O. Kuforiji, Columbus State University
17  
“Gruesome” Evidence, Biased Decisions, and Rule 403
Suzanne Mannes, Widener University
Jules Epstein, Temple University, Beasley School of Law
24  
Teaching History and Social Science to the Latino Student:
It’s Not About Race, It’s About Religion and Self-Reliance

David L. Moguel, Michael D. Eisner, California State University, Northridge
31  
Community College Students’ Self-Reported Potential Career Benefits of Taking a Social Science Course Online: A Case Study
Jeffrey T. Schulz, Central Community College, Grand Island
Allen Francis Ketcham, Texas A&M University, Kingsville
37  
Using the Example of Historical Leaders to Foster Leadership in Students
Dan Shepherd, Missouri Western State University
50  
An Assessment of New Hispanic Immigration on an Old Coal City:
A Case Study of Positive and Negative Effects Regarding Hazleton, Pennsylvania

David P. Sosar, King’s College
56  
The Study of Gender on the U.S.-Mexico Borderlands:
Literature Review

Elsa Valdez, José A. Muñoz, California State University – San Bernardino
66  

Name of Publication: NATIONAL SOCIAL SCIENCE JOURNAL
Issue: Volume 49 #1 ISSN 2154-1736
Frequency: Quarterly
Office of Publication: National Social Science Association
                                  Mailing Address:
                                  2020 Hills Lake Drive
                                  El Cajon CA 92020

                                  Association Office
                                  9131 Fletcher Parkway, Suite 119
                                  La Mesa CA 91942

On Line journals: http://nssa.us
e-mail address: natsocsci@aol.com; nssa1@cox.net

The National Social Science Journal is being abstracted in: Cabell's Directory; Eric Clearinghouse; EBSCO, Economic Abstracts; Historical Abstracts; Index to Periodical Articles; Social Science Source; Social Science Index; Sociological Abstracts; the University Reference System.

We wish to thank all authors for the licensing of the articles. And we wish to thank all those who have reviewed these articles for publication

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

Editor, Barba Patton
Editorial Board:
Nancy Adams., Lamar University
Stanley Alexander, Suffolk County Community College
Mark Bellnap, Embry-Riddle Aeronautical University
Richard Bieker, Delaware State University
Benita Bruster, Austin Peay University
Sue Burum, Minnesota State University, Mankato
Jose da Cruz, Armstrong Atlantic State University
Robert Dewhirst, Northwest Missouri State University
Amy Shriver Dreussi, University of Akron
Talitha Hudgins, Utah Valley University
James Mbuva, National University
Barbara Peterson, Austin Peay University
Pegly Vaz, Fort Hays State University

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